Sales & Marketing
Certificate & Diploma Program · Accredited by TVETA & KNQA
- 🕐 Certificate: 6 Months | Diploma: 2 Years
- 📚 Study Modes: Full-time, Part-time, Online, Blended
- 💰 Certificate: $285 | Diploma: $2,140
📜 Certificate in Sales & Marketing
- 📊 Introduction to Sales, Consumer Behavior & Market Research
- 💼 Negotiation, CRM, Retail Management & Digital Marketing
- 📈 Performance Analysis, Sales Planning & Entrepreneurship
🎓 Diploma in Sales & Marketing
Semester 1
- Advanced Marketing Strategies
- Advertising and Public Relations
- Brand Management and Positioning
Semester 2
- E-commerce and Online Sales
- Integrated Marketing Communication
- Digital Sales Strategies
Semester 3
- Sales and Marketing Analytics
- Event and Promotions Management
- Market Trend Analysis
Semester 4
- Internship in Sales or Marketing Firm
- Research on a Marketing-Related Topic
📝 Assessment & Certification
- ✔ Continuous Assessments – 30%
- ✔ Final Exam – 50%
- ✔ Practical Assignments – 20%
- ✔ Internship/Research (Diploma Only)
💼 Career Opportunities
✅ Sales Executive / Representative
✅ Digital Marketing Officer
✅ Brand / Product Manager
✅ Customer Relationship Manager
✅ Entrepreneur
🌟 What Students Say
"Practical, modern, and exactly what I needed!"
– Joy W., Nairobi
"I landed my first job right after the internship!"
– Michael L., Eldoret
📖 Recommended Materials
- Principles of Marketing by Kotler
- Google Digital Garage & HubSpot Academy
- Kenya Market Research Reports