Certificate and Sales and Marketing

📘 Certificate in Sales and Marketing – Foundation Level

Duration: 1 Year
Study Mode: On-Demand (Flexible online learning with personalized tutor support)

🧾 Course Overview

The Certificate in Sales and Marketing at the Somali Institute of Technology and Professional Studies (SITPS) builds a strong foundation in business communication, consumer behavior, digital marketing, and selling techniques.
Designed for future marketing professionals and business leaders, this course empowers learners with real-world sales strategies and modern marketing tools.

Students develop essential skills through interactive simulations, real product pitch practices, and mentor-driven feedback, preparing them for dynamic roles in today’s competitive markets.

📚 Semester 1 – Sales Foundations

• Principles of Salesmanship
• Consumer Behavior & Buyer Psychology
• Business Communication
• Marketing Fundamentals

📚 Semester 2 – Marketing Applications

• Digital Marketing & E-Commerce Basics
• Advertising, Promotion, and Public Relations
• Customer Relationship Management (CRM)
• Foundation Sales & Marketing Case Study Workshop

🛠️ Practical Experience

Learners practice through role-play selling, real campaign creation, digital content strategies, and CRM software demos.
Weekly challenges and project-based assignments ensure practical, career-ready skills.

📈 Assessment & Completion

Assessment includes:

• Weekly Projects & Simulated Selling Assignments
• Module-End Exams
• Marketing Campaign Portfolio Development
• Final Practical Selling and Marketing Project

Graduates can seamlessly transition to advanced diplomas or immediately enter the workforce in growing business sectors.

💼 Career Opportunities

After completing the program, graduates can pursue roles such as:

• Sales Representative
• Digital Marketing Assistant
• Marketing Officer
• Business Development Associate
• Customer Service Executive