Skills in Digital Marketing

Digital Marketing – 3-Month Course Outline

Duration: 12 Weeks (Approx. 120 Hours)
Mode: 5 Classes per Week, 2 Hours per Class

Month 1: Introduction to Digital Marketing & Strategy

Week 1: Digital Marketing Fundamentals

• What is digital marketing?
• Traditional vs. digital marketing
• Key channels: SEO, SEM, Social Media, Email, Content
• Overview of digital marketing funnel

Week 2: Branding & Strategy

• Identifying target audiences
• Creating buyer personas
• Crafting value propositions
• Building a digital marketing strategy

Week 3: Content Marketing

• Role of content in digital marketing
• Types of content: blogs, videos, infographics, podcasts
• Content calendars and planning
• Creating engaging and shareable content

Week 4: Website & Landing Pages

• Understanding websites and domains
• Basics of WordPress/website builders
• Creating effective landing pages
• Conversion Rate Optimization (CRO)

Month 2: Traffic Generation & Advertising

Week 5: Search Engine Optimization (SEO)

• How search engines work
• On-page vs. off-page SEO
• Keyword research
• SEO tools and audits

Week 6: Search Engine Marketing (SEM) & Google Ads

• Google Ads basics
• Pay-Per-Click (PPC) advertising
• Campaign structure and ad creation
• Budgeting and performance metrics

Week 7: Social Media Marketing

• Choosing platforms (Facebook, Instagram, LinkedIn, TikTok)
• Creating business profiles and pages
• Content planning and engagement strategies
• Social media analytics

Week 8: Influencer & Affiliate Marketing

• Introduction to influencer marketing
• Finding and working with influencers
• Basics of affiliate marketing
• Tools to manage campaigns

Month 3: Automation, Analytics & Final Project

Week 9: Email Marketing

• Building an email list
• Designing newsletters and campaigns
• Email automation workflows
• Email metrics and testing

Week 10: Marketing Automation Tools

• Introduction to tools: Mailchimp, HubSpot, Buffer
• Automating social media and email
• Lead generation forms and CRM basics
• Creating automation flows

Week 11: Analytics & Reporting

• Google Analytics basics
• Measuring website traffic and user behavior
• Setting goals and conversions
• Creating marketing reports

Week 12: Final Project & Certification

• Creating a complete digital marketing campaign
• Group presentations and peer reviews
• Feedback and performance evaluation
• Certificate of Completion